Time After Time

Time After Time was a brief set by Virgin Media O2 and Hubbub to tackle to issue of E-waste for a Gen Z audience. This project was entirely influenced by the survey I created, finding that the main issue was that people didn't know what E-waste was, and didn't know how to combat it. I created re: a three step campaign, (re:educate, respond, and reality) educating and encouraging Gen Z to recycle their tech and becoming the go-to when disposing of a device.

Instagram advertisements, introducing the brand identity whilst educating and prompting thought into the topic.
Instagram advertisements, introducing the brand identity whilst educating and prompting thought into the topic.
A supposed Instagram filter showing the reality of E-waste, which we often ship away. The AR filter would respond to the environment and businesses around with statistics, bringing the problem to life.
A supposed Instagram filter showing the reality of E-waste, which we often ship away. The AR filter would respond to the environment and businesses around with statistics, bringing the problem to life.
Some wayfinding examples around the city.
Some wayfinding examples around the city.
The installation is the key event in this campaign, bringing the identity to life, visible from all angles in busy Manchester, with buildings of all elevations.
The installation is the key event in this campaign, bringing the identity to life, visible from all angles in busy Manchester, with buildings of all elevations.
We provide the chance to sit and learn, social media trends with the selfie wall and the first opportunity to recycle your device.
We provide the chance to sit and learn, social media trends with the selfie wall and the first opportunity to recycle your device.
Further education and QR codes to link to related website.
Further education and QR codes to link to related website.
The packaging of the recycled cardboard phone box, in which you'd use to recycle your device, with further information and the chance to redeem re:wards.
The packaging of the recycled cardboard phone box, in which you'd use to recycle your device, with further information and the chance to redeem re:wards.
A modelled corrugated cardboard stand found in public places, the go to when you're finished with your device.
A modelled corrugated cardboard stand found in public places, the go to when you're finished with your device.

Morphing container box, part of the logo suggesting there's something more, as seen throughout the touchpoints.

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